Hello, Buenos Días, Tena Koutou!
Local roots to global shoots: skills to grow your business
Core Brightleaf Graphic Design Services:
Brand Identity
A love of mine that’s stood the test of time - branding is still the the bee’s knees.
Whether your brand needs creating, a little freshening up or a full on revolution, I have over twelve years experience creating and updating brands. This includes everything from visual identity (for example logo design) to branding as a wider concept, including unearthing brand culture - my favourite bit!
Promotional Material
From social media imagery to full exhibition stands (and everything in between):
I enjoy helping small businesses find and grow their customer base through active, engaging company content - much of which, but not all, is done online. Via a mixed and focused approach, brands can plant strong seeds with their market. Given a little time and attentive expertise, brand awareness - and sales - grow.
Packaging Design
Branded packaging is where I was raised; a sector that continues to truly inspire me ~
From full-pack graphics to stickers, sleeves, bottle wraps and more, I’ve worked alongside CAD designers and packaging construction designers to create some beautiful work, including eco-conscious/ sustainability-lead designs with an added experiential touch - I’m hugely inspired by Japanese packaging design.
Industry Sectors:
Food & Drink, and Hospitality
A huge market, the Food & Drink industry is a brilliant sector to have established years of experience within, and continues to be one of the most forefront industries for inspiring examples of graphic design in general.
I’ve a good handle on practical challenges, such as transference risk, as well as visual sensitivity.
Health & Wellbeing
I’ve created brand identities for Masseuses, Life Coaches and Fitness Instructors, and worked on packaging design for vitamin, supplement and allergy brands.
I’m personally interested in health and nutrition, as well as physical and mental wellbeing, and welcome the chance to work on more projects in these areas.
Home, Gifting and more
The home & gifting industries are fabulous - full of creativity, heart and bold ideas.
I have worked on concept gift packs for companies like John Lewis, Coca-Cola® and (in the past) BHS, as well as creating production-ready packaging graphics for those ideas that went ahead into stores nationwide.
Wider skill-set:
Web Design
I’ve some experience working with popular template sites to create affordable yet distinctive, on-brand websites.
This is often everything a small business needs to get started before potentially upscaling to custom builds in the future.
Social Media Content
Every brand or business nowadays needs to be connecting to their market via social - it’s an absolute fountain of opportunity and revenue!
Whether you’re looking for images or graphics, or an attractive mix of both, I create impactful, engaging visual content for social platforms.
Photoshopping & 3D Mockups
Although I’m a strong advocate for the real and the natural, digital images can truly shine to show off your product.
Perhaps the exposure was a little off on the original photo, or you don’t quite have your prototypes yet and need some digital mockups to present to a buyer or investor.
Illustration
I’m an artist at heart and love to engage my illustrative skills within a project where needed.
I cover some types of illustration - should the required styles or techniques be beyond my skill level, I have a close network of very talented artists I can source and collaborate with for my clients’ projects.
Idea Generation
I bring a touch of imagination every where I go - my idea game is strong!
From logo-based theme fusions to out-there PR stunts for marketing campaigns, or even NPD, if it’s creative ideas you’re looking for, I can definitely help.
Writing & Proofreading
With an affinity for writing, I have worked on many projects creating short pieces of branded copy for my clients - particularly to define tone of voice and other personality cues.
I can also write articles and short essays on a wide variety of subjects for my clients - Iove a good blog!
Icon Design (i.e UI)
There are many generic icon packs available on the web free to use, but aspirational, change-making brands reflect their individuality at every chance.
If you’d like to adopt this approach, I can produce bespoke, distinctive icons in your brand style.
Brand Guardianship
It can often be quite difficult to ensure all of your brand outputs are clear and consistent across 360° marketing, especially with a full team all busily using brand elements.
I can create Brand Guidelines, helping to streamline processes and weed out any old and/or defunct assets.
Design Consultancy & Direction
If you need my advice, don’t hesitate to ask.
I can help with general branding queries, artwork printing issues or simply advise on specific touchpoints, such as packaging or social media. I also have art direction experience, including directing photoshoots.
Whatever you’re looking for, Brightleaf can help ~
I’m always ready to explore new horizons if you require something outside of the above.